UX Design of the Website: Why It Matters and How To Improve It | Desuvit

If you are reading this, then chances are you are facing issues in seamless user experience. Your website is the anchor driving your marketing campaigns. Hence, creating a website that resolves visitors’ queries is the key.

Today, your website is a powerful tool for your business; it drives engagements, improves your sales, and spreads awareness of your brand. It is a prominent asset that we can utilize in many different ways. However, we often fail to achieve it because our digital presence feels outdated and boring and is unable to bring more visitors, turn visitors into customers and not easy to browse for finding relevant information.

In this situation, you have a choice to completely redesign your website, which is always the best-case scenario. But, given the time and budget constraints it might not be possible to redesign the entire website. When you can’t remake the entire website, utilize these simple 9 tips to improve your UX. Start by understanding the problems of your visitors and move forward from there.

Why should you care about your website’s UX design?

The first question that might be crossing your mind is, “Why should you care about the UX design of your website?”

Let’s understand this in stages:

User experience is an aspect that focuses on your users, their needs, values, abilities, and limitations. This aspect considers your business objectives and goals to manage a project or website design.

For example, if you have your UX on point, it would mean:

  • The user opened your website
  • Checked a service they have been looking for
  • Understood its details
  • And got the right outcome

Some things that UX entails are discussed below:

  • What value are you offering to users?
  • Is your website user-friendly?
  • Is your website able to satisfy the needs of the user?
  • Are you striking that emotional or desirable chord with the visitor?
  • Is your website easily navigable?
  • Can users access it without any complications?

How is UX good for your website and business?

A good UX can address many problems for your business. Your website is your business face to your users, and having a website with the right UX design can help you grow your business. Here are some of the advantages of having a good UX design.

  • UX will reduce your bounce rate. Bounce rate corresponds to the rate at which the user visits your site, but navigates to some other site (when he does not find what he is looking for on the website). When there are fewer hindrances on your website and finding what they need, they stay longer, which means a lower bounce rate.
  • Understanding your users helps you create a website they require, which leads to a better conversion rate. Every time a new user comes to your website, they find what they are looking for, which helps them engage or interact immediately.
  • Every business has the ultimate goal of creating more loyal users. If you have 100 customers but one loyal user, then that won’t bring you consistent business. A user-oriented website and offers good UX will help you create positive experiences, which will help your users stay.

We are now going to utilize everything that we have discussed to transform the UX of your website. Let’s see how:

1. Start with User Search

Instead of always asking the question, “What will the UX do?” start asking, “Who will it serve?”
Before we can make any changes to the website, it is necessary to ask the right questions.
So, evaluating the following:

  • Who are my users?
  • What are their interests?
  • What age group are they in?
  • Do they need a specific feature on the website?

Find out your current user base or the dedicated audience you are targeting, or the audience you are going to target in the future. Once you complete that, consider the following:

  • Demographics of users. For example, people aged 18-45 are more tech-savvy, and they may take an interest in new exciting features. However, users of age above 60 may want simple execution and quick functioning.
  • Category of users you are targeting. For instance, gamers or food lovers.
  • The type of apps or websites already popular in the domain. Explore their services, website’s UX, and ease of traversing the website to make comparisons.

2.Make use of the White Space

Multiple times, we have experienced people complaining about having white space on the website. Businesses somehow feel obligated to fill in every white space with ads, sliders, and content. However, the reality is that white space makes your website easily scannable. It is suitable for your UX design!

Think about it this way, you have to find a small cap in a storeroom full of things that don’t matter. How much time will it take? Is it already giving you anxiety?

When you eliminate all the white spaces on your website, your user might not be able to focus on what’s important.

A study by Crazy Egg proves this. It says that you can improve the attention of your users by approximately 20% with white spaces.

Similar to how a cleanroom would help you relax and easily find everything you are looking for, a clean website with appropriate white spaces will help your users read the necessary content.

However, it is imperative to keep in mind that you can quickly leave out too much white space in an attempt to make your website scannable. Therefore, add valuable content and images on the top and include white spaces around it. Another way round may not work that well.

3. Ensure Mobile-Friendliness

Technology has completely disrupted our lives, and it has also given us the ease to access almost anything on the internet via our smartphones. If your website experience is not resonating with the mobile experience, you will lose customers.

With more and more people using smartphones to browse websites and even shopping, it is undoubtedly one of the most important aspects of the UX of a website. Your website should appear beautiful on smartphones, as well as on the desktop. No user will check your website from a desktop because your mobile experience is not proper. They will instead find another service, solution, or webpage.

4.Optimize Website Speed

A particular irritating experience on the website is waiting for the page to load. As a user, we might also leave a website that is taking too long to upload. So, why are you expecting your users to stay patient?

When you don’t show the website content immediately, users bounce.

According to Section.io, if your web page is taking even five seconds more to load, your bounce rate is increased by 20% or more than that.
So, what do you do?

Utilize this free service by Google and understand your page load speed.
Here are some tips to improve page load speed:

  • Compress your images properly without losing quality. This can improve your page speed drastically
  • Reduce HTTP Requests.
  • Eliminate embedded videos. Correct this mistake to avoid a delay in page loading.
  • Use an efficient hosting server. It has a great impact on your website’s speed.
  • Sometimes, plugins are poorly coded, which leads to issues. Have a look at your plugins.
  • Use CDN Service

Read our blog article What Are the Top 8 Reasons For A Slow Website to know reasons for a slow website, and the solutions to fix them

5. Pleasing branding Colors and Fonts

UX designers may spend very little time deciding the font of the website but they should think about it more. For your entire layout to seem attractive and clean, you need the right branding colors and font.

If we talk about color, then you need a reliable contrast. Many businesses use white for the background and black for the content. This is clean and simple. If you are making a change, use healthy contrasts. Don’t make it shine or bling – that has high chances of doing more damage than good.

For the font, use a font that is not too thin or thick. The font pattern should be simple and easily readable.

Some tips for fonts are:

  • Open Sans, Sans-serif, Poppins font is easily readable
  • Headings make your content scannable
  • Bullet points are easy to read
  • Shorter paragraphs are less clumsy

6.Keep Call-To-Action (CTAs) Interactive

The idea here is to create an easily scannable website where your users can reach a conclusion sooner than later, right?

Pairing your website’s content with clear Call-To-Action (CTAs) and correct action words helps your users reach an action. For instance, Get A Free Consultation. It is clear and actionable. Your users might see it on your repair service page and hit it immediately.

Now, when you are deciding your call-to-action, here are some things to keep in mind:

  • Firstly, use the right color. For instance, white and blue are attractive, soothing colors. The psychology of colors can increase or decrease your clicks. A great strategy is to check different colors on your action text and see user responses. The color should also blend in with your website/brand colors so they do not look too odd to the user’s eye.
  • Secondly, use the right words. Your action words should be framed to excite users and encourage them to take immediate action. You should try to emotionally connect with the user on some level to invoke an action. For instance, Get a Free Consultation uses emotional connection through the word free. The placement of free might allow users to reach out to you immediately.

Tip: You can also utilize time-sensitive CTA action text. For example, Register Now! This creates an emergency, hence, allows the user to click on the CTA.

7.Wisely Utilize Images

One thing that you should understand is that your users can figure out stock images. They are smart enough to leave a website if you are using many stock images that are being utilized everywhere else on the internet.

This impacts your UX because stock images often decrease the trust of the user in your website. Unfortunately, this might mean expenses for your business, but the outcome is favorable.

No stock photo will help you connect with the user on a personal level. You need to speak through your images, which is only possible with original images specifically created for your brand.

8. Scannable Website

When have you actually read the entire web page the last time?

It is not hard to imagine why you need to make your website scannable. Your audience is in a hurry and they need to grasp information quickly.

Firstly, understand that your users will pay the most attention at the top of the page, mostly on the left side. Hence, put necessary information there. For example, your Call-To-Action (CTA) in the first slider.

Another thing to keep in mind is that white space should be appropriately placed with this content, as already discussed above.
Lastly, utilize more headlines throughout the content to help the user read important information quickly.

9. Eliminate Page Not Found (404) errors

Your SEO ranking might not decrease with 404s errors (i.e. the user lands on a page on your website somehow which does not exist on the website), but your bounce rate will increase.

If a user is reaching a 404 page on your website once or twice, they might start reconsidering spending time on your website at all. Therefore utilize Google tools to eliminate error pages. You can also utilize a good 404 checker to find these 404 pages at the earliest. Follow Google best practices to handle the 404 error

One of the strategies that we have known to work is to make a creative 404 page. Since sometimes, we can miss catching 404 pages quickly, you can make this page engaging and creative. Try offering a link to trace back.

10. Additional Tip: Make It Subtle

Don’t make your website too much!
It should be subtle. This is to say that if there are consistent popups or clumsy designs, your users might not stay.
So, take care of the following:

  • Your popups should not annoy or irritate your users. If you need to keep giving a popup, then restrict it to the lower right corner of your screen.
  • Don’t add unnecessary information to your website. No user would read it. Hence, eliminate these things to make your website look clean.
  • Your font should be the appropriate size and in Sentence or Lower case. Using caps will only make your website shout, which will make your users leave.

Conclusion

UX design of your website is a definition of your user engagement, communication, brand identity, and service delivery. Multiple factors meet your UX design at some point. For instance, if a user is not able to traverse your website because a pop-up is consistently consuming the entire screen, they may leave. So, that will define your bounce rate to a large extent. Similarly, there are various other factors that UX can improve or break.

Utilize the above tips and improve the UX design of your website.

If you are facing trouble in creating a good user experience, connect with Desuvit. We are a Mobile App development and software development company helping a range of customers across the globe. Reach out to us and get a consultation for your website’s UX today!

Desuvit is a Norway-born software development company delivering Custom Software Development, Mobile Apps, and Web Applications Development for various verticals and business domains. We offer end-to-end solutions for companies with no software or IT division, Startups, and companies that need to scale their software development efforts but lack the expertise required. We help our clients in growing their businesses so we can grow with them.

Some of the technologies we work with: .Net, Azure, Microservices, Azure functions(Serverless computing), React Native, Flutter, React JS, TypeScript, Angular, NServiceBus, Azure Service Bus, Azure Queues, SQL Service, MySQL, Cosmos DB, etc.

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